BAKE’s response to post on bloggers

Yesterday, before I wrote this post I had a tel con with Kachwanya and he said “oh my gosh, I was supposed to send you something and I haven’t,” to which I responded, “I am actually writing the post this afternoon.”ย This conversation had started on twitter earlier last week.
I wasn’t surprised to receive the email below, as a response to the post. There is a rule in journalism that if you are given the chance to comment and you don’t, then you waive the chance to say it wasn’t fair.
I will not go into a shouting match or altercation over what is right or what is not, just that I am not saying that I have the moral high ground, indeed, given similar powers, I would probably do the same. You know, you my leadership position, get deals coming to the association and divert it to my many side hassles ๐Ÿ™‚
All what I am saying is; expand the table for others who have the fork and knife. Let others new and old come, if you get the feet, liver, intestines or the colon, thats what you get, but at least they are sitting on the feeding table.
Who wouldn’t like to receive a free S4 from Samsung, to review and not give back?
Maybe its the communication of the opportunities coming in and what is what, I don’t know but I just want those who want to eat from the table to also have a chance. I am all for BAKE and I will always root for it, let there be more people getting chances ๐Ÿ™‚
Read on………
“Dear Wanjiku

The BAKE Management Office at Nailab is always open to all bloggers. This notion that there some people more special in BAKE than the others does not hold. If that is the perception that we give, we will work on correcting it. We are always available in person, on phone, Facebook, Twitter, Google+ย  and via e-mail to respond to any queries.

As for the Transparency and how much money BAKE has made. We have only done three commercial ad campaigns, one with Kiwi, one with Samsung and one with Nokia. In Kiwi and Samsung cases BAKE paid the bloggers involved 90% while BAKE remained with 10%. The 10% in question ware 20K for Samsung and 12K for Kiwi.

The Nokia campaign is not yet settled and when its done, it will be closer to the other two scenarios. We have done a number of quotations to companies and most of them are still under considerations.

So is the public perception is that BAKE has made money and the so called Kitchen Cabinet has eaten it or what? Also I feel like saying people have to suck to us is malicious. To say the truth when a company asked for bloggers in certain category, we give the names of all those who agreed that their names can be given out and have identified themselves as falling on a given category. I hope you read the survey we sent out to all the members. By the way I checked and you did not fill.

As a founding member, I feel that you can help BAKE grow. We are willing to work with you on any project you feel we should undertake as BAKE.ย  Please get in touch as soon as you are ready.

Having said all that, you have and will continue to have the freedom to blog on whatever you want.


How you can benefit from bloggers body

Sometimes in 2010, bloggers in Kenya had several meetings to explore ways to for an association and in April 2011 I did this post on the formation of ย BAKE (Bloggers Association of Kenya).

After two years, I thought it was nice to just follow-up on the progress it has made so far. Within two years, BAKE has entrenched itself within Kenya’s corporate and NGO sector, it is the de facto body that speaks for bloggers and can hook you up with a gig and if you are an organisation, they hook you up with the bloggers.

From an outsiders view, I think it has made meaningful impact in the lives of some bloggers that either were unknown in 2011 or were struggling. This is a great thing, I wake up every morning to pursue a better living and if I get an opportunity for making some money, I pursue it with all my strength.

Who are the officials?ย 

I dont remember ever being elections but for the last two years, official affairs have been ran by @Kachwanya @Martingicheru @uqweli and @mwirigi. Just to be clear, I talked to Kachwanya and he confirmed that there were no elections, guys just anointed themselves ๐Ÿ™‚

How are the anointed accountable? I don’t know the answer but I am told the association will be fully registered in a few days or months and after that there will be elections.

How much money has BAKE made? Err…. wellll…you see…. (insert your own cock and bull story here)

Moving on…..

I am involved in several projects and whenever I have the opportunity, I talk to people about blogging and I also talk about joining BAKE. One of the common questions is; how does the new or old member of BAKE benefit from this membership?

I have asked around and I got a few answers.

1. Suck up to the core team a.k.a BAKE interim officials

I like calling this team the kitchen cabinet, they guard the secrets of how much money came in, which corporates are in need of blogger (s) services etc. I always thought that an association is open for members to ask questions. One time I saw a post of a company that needed a blogger, I just needed the name, just for curiosity and I was given some long reason of why I am not one of those that can get such info.

That was the day I knew there was a kitchen cabinet.

If you want to get phones to review, you know the type that you dont have to give back? Well, this is the team to be close to, they draw the names that is then forwarded to the corporate.

Just to be clear, I got one of those to review, and a nice meaty dinner at Fogo Gaucho. So you see, you can also benefit this way.



2. Come up with a nice niche blog

If you are an expert in an area or you are wondering how to make your way in, just pick an area that is not crowded and build a following; money and opportunities will follow you ๐Ÿ™‚

For instance, I write on more hard tech that is boring and has its following, you know the kind that understand terms like DNSSEC, ICANN, ISOC etc and I have a way of getting my opportunities. You can start one of those boring ones too.

How does this fit into BAKE? Just make use of the platform to promote your blog.\


That is what I have been able to think of so far…..