There is something about sports and booze; we see it more in football and rugby but am sure it happens in other sports too.
But during the world cup, the beer consumption goes up; indeed just before the world cup, i remember pub owners in the match cities saying that they were stocking on beer big time.
German and British fans top the list; you can imagine how the fans celebrate the team win or loss. At the world cup stadium, fans just get beers, you don’t see many holding cans of soda, I guess its not cool.
You can imagine the beer that will be consumed on sunday when Germany meets Britain. It will be great for the local pubs.
The funniest was these South Korean fans, a man and woman, who were sharing some booze, which had straws and was carefully packed on the head.
I think beer is one of the indicators that the fans are spending as they should; that is why the big footballing countries should stay in the draw; the economy will be much better am sure.