MultiChoice Africa has embarked on an aggressive marketing campaign, aimed at retaining customers and getting new subscribers.

The campaign, dubbed “Thank You” will see the satellite TV provider award cash prizes to its subscribers, in a promotion worth Sh6 million. This initiative runs from February 5 until April 10.  MultiChoice owns DSTv, the oldest pay TV company in Kenya.

All active DStv subscribers automatically qualify for the draw.  The winners will be identified through a random draw witnessed by an auditor from the Betting Control and Licensing Board (BCLB).

Subscribers have the following options:

• 10% Discount – any subscriber who pays their subscription before disconnection qualifies for a 10% discount.

• Cash giveaways – Each week a lucky subscriber, in Kenya, stands a chance to win a cash prize of up to Sh600,000/= for staying connected to DStv’s exciting world of sport, movies, music, news, kids, documentary and lifestyle entertainment.

• Competition – this will run in form of a “Spot the Reward box” on air, which will require subscribers to stay tuned – and when you see a blue DStv Rewards Box pop up on screen, you SMS/TEXT the competition hotline (details onscreen and at with your name and you could win 12 months free DStv subscription.

MultiChoice Africa CEO Nico Meyer said that: “We’re always searching for new ways to add extra value to our subscribers’ lives. Whether through innovative programming, embracing new technology or expanding our operations network, we aim to be the best. This year we’re consolidating all our subscriber loyalty competitions and initiatives into one portfolio called DStv Rewards.”

The winners walking away with cash prizes will be filmed for inserts that will be screened during the hit game show THE MONEY DROP on AfricaMagic and AfricaMagic Entertainment.

Consumers are encouraged to update their DStv account contact details so that in case of a win, they get the news faster.